Home › Privacy Policy
Last updated: 11 September 2025

Summary: We collect the minimum personal data required to run our programmes and support you. We do not sell your data. Where advertising/analytics sharing might occur, it is subject to your consent and you can opt out.

1) Who we are?

Data Controller: Academy for International Modern Studies (AIMS) — AIMS Education (AIMS UK)
Website: https://aims.education
Contact (privacy): privacy@aims.education
Phone: +44 7533 221302
Postal: Academy for International Modern Studies (AIMS), 21-22 Wenlock Road, London, N1 7GU, United Kingdom
EU/EEA Representative (if required): N/A
Data Protection Officer (if applicable): N/A

2) Scope

This Policy applies to visitors to our Site, prospective/current/former learners, partners, faculty, contractors, and anyone who contacts us via forms, email, phone, or social media. It does not cover third-party sites we link to.

3) Personal data we collect

3.1 You provide directly

  • Identity & Contact: name, email, phone, postal address, country.
  • Applicant & Student: academic history, employment info, CV/resume, application forms, enrolment details, assignments, grades, certifications.
  • Payment & Billing: payer name, billing address, transaction details (processed by provider; we don’t store full card numbers).
  • Communications: inquiries, support tickets, survey responses, testimonials.

3.2 Collected automatically

  • Usage & Device: IP address, device/OS/browser, pages visited, time on page, referrers, errors.
  • Cookies & similar: cookies, local storage, pixels for functionality and analytics.

3.3 From third parties

  • Analytics & advertising partners (e.g., aggregated audience insights).
  • Payment/anti-fraud providers (transaction verification).
  • Academic/professional verification (on your request).

Sensitive data: not intentionally collected unless you provide it for a specific purpose (e.g., accessibility). We’ll seek explicit consent or rely on a clear legal basis.

4) Purposes & legal bases (UK/EU GDPR)

PurposeExamplesLegal basis
Deliver and administer programmesapplications, enrolment, LMS, exams, certificationsContract; Legitimate interests
Support & communicationsresponses, service noticesLegitimate interests; Contract
Payments & accountingfees, invoicing, fraud preventionContract; Legal obligation
Analytics & performanceusage insights, UX improvementLegitimate interests; Consent where required
Marketing (your choice)newsletters, programme updatesConsent; limited B2B soft opt-in where permitted
Compliance & securityabuse detection, enforcementLegal obligation; Legitimate interests

5) CPRA (California) disclosures

CategoryExamplesPurpose
Identifiersname, email, IPprogramme delivery, support, security, analytics
Customer recordsbilling detailspayments, accounting
Internet activitypage views, device dataanalytics, performance
Professional/educationCV, qualificationsadmissions decisions
Inferencesinterest in programmesimprove and tailor content

Selling/Sharing: We do not sell personal information. Limited sharing for cross-context advertising only with consent; you can opt out.
Sensitive information: processed only if necessary with safeguards.

Your CPRA rights: know, access, correct, delete, limit use of sensitive information, and opt-out of selling/sharing. No discrimination for exercising rights.

6) Data sharing & recipients

  • Service providers/processors (hosting, LMS, email, payment, analytics, proctoring) under contract.
  • Accreditation/verification bodies as needed to issue/validate credentials.
  • Law enforcement/regulators where required by law.
  • Business transfers (e.g., reorganisation) with equivalent protections.

7) International transfers

Data may be processed outside the UK/EEA. We use safeguards such as EU/UK Standard Contractual Clauses and the UK Addendum, plus technical measures.

8) Data retention

  • Applicant enquiries: up to 24 months
  • Student records: up to 7 years after completion/withdrawal
  • Billing/transactions: 6 years (tax/legal)

When no longer needed, data is securely deleted or anonymised.

9) Your rights

Depending on your location: access, rectify, erase, restrict/object, port, and withdraw consent. Under CPRA: know, access, correct, delete, opt-out of selling/sharing, and limit sensitive info use.

To exercise rights, email privacy@aims.education. We may verify identity and you may authorise an agent. You can complain to the UK ICO (ico.org.uk) or your local EEA authority.

10) Cookies & similar technologies

We use necessary cookies for core functionality and may use analytics cookies to improve content and performance. Adjust your browser settings to block/delete cookies. If a consent tool is presented, your choices will be honoured. See our Cookie Policy for details.

11) Marketing choices

Email: unsubscribe via the link in our emails or contact us. Ads: use platform settings to control personalisation.

12) Security

We use administrative, technical, and physical safeguards (encryption in transit, access controls, least-privilege, logging/monitoring, staff training). No method is 100% secure; we maintain incident response procedures and will notify where required by law.

13) Children’s privacy

Our programmes are intended for adults. We do not knowingly collect data from children under the age required by local law without appropriate consent.

14) Third-party links

Our Site may link to third-party sites. Their privacy practices and terms apply.

15) Changes to this Policy

We may update this Policy to reflect legal, technical, or business changes. Changes take effect when posted here. We will indicate the “Last updated” date and, where appropriate, notify you by email or on-site.

16) Contact us

Email: privacy@aims.education
Phone: +44 7533 221302
Post: Academy for International Modern Studies (AIMS), 21-22 Wenlock Road, London, N1 7GU, United Kingdom

FAQs

Do you sell or share my personal information?

No, we do not sell your personal information. We may share limited data for analytics or advertising only with your consent and you can opt out at any time.

Which laws apply to my data?

We operate under UK GDPR and, where applicable, EU GDPR and CPRA (California). Your local rights will be respected.

How can I access or delete my data?

Contact us at privacy@aims.education. We will verify your identity and respond within the legal timeframe.

How long do you keep my data?

Applicant data up to 24 months, student records up to 7 years, and billing records 6 years, unless law requires longer.

Do you transfer data internationally?

Yes, with safeguards such as Standard Contractual Clauses and the UK Addendum where required.